Marketing

Sworn In

Synopsis
New Album And Tour (Never Say Die!-Tour) In November
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Think of that black pointy smirk on Eric Draven’s face in The Crow or Heath Ledger’s immortal scarred and blood-stained visage as The Joker. The sneer can reflect a marvelous malevolence like an image turned upside down in a hall of mirrors. That brings us to Sworn In’s aptly titled third full-length album and first for Fearless Records, ALL SMILES. It serves as the apex of the group’s indefinable assault thus far, gleefully stitching together a ragdoll of heavy metal, hardcore, goth, punk, and alternative best described as Slipknot covering The Black Parade. The Illinois quartet—Tyler Dennen [vocals], Chris George [drums], Eugene Kamlyuk [guitar, backing vocals], and Derek Bolman [bass]—emerged from a two-year period of darkness with a blackened eleven-song grin.
 
“ALL SMILES represents faking a happy emotion to bring someone else’s guard down,” says Tyler. “I would further victimize myself by doing this, because I felt people were unfair to me. If something was particularly shitty, I stopped voicing my opinion, and I smiled it off. It would get the other person to shut up. It’s a form of borderline sociopathic behavior. Historically, I got very self-deprecating. There was no resolution. I just played the victim. I can’t blame anyone else for the way I am. This record is owning up to all of that shit. It’s the moment we became self-aware.”
 
In 2015, the boys wrapped up promoting their second full-length album, The Lovers/The Devil, with a bang. Along the way, they earned acclaim from AXS, Alternative Press, New Noise Magazine, Blabbermouth, and Billboard who praised the “originality” of their “punk-inspired cacophony of down-tuned mathcore.” They ravaged stages alongside everyone from Slayer to The Devil Wears Prada and Code Orange. Meanwhile, “Snake Eyes” from their breakout 2013 debut The Death Card cracked 1 million Spotify streams. However, they spent most of 2016 at home in a period of transition and isolation, working day jobs for the first time in years. Amidst the shake ups, Sworn In amicably split with longtime guitarist Zakary Gibson and left their previous label.
 
“After The Lovers/The Devil, we were at a crossroads,” sighs Tyler. “We almost called it quits at two or three different points. We decided to whip ourselves into shape and make a six-song EP. It actually turned into the album, because we just kept going. We found new representation, signed to Fearless, and all of this shit got real again.”
 
Days before heading to the studio, a flood of inspiration overtook the frontman, waking him up from a period of writer’s block. He locked himself in his bedroom and wrote eleven titles in all caps as well as the lyrics to three songs.
 
“Lyrically, I embraced my dark side,” he confesses. “I went through a few weeks where I made certain to let that part of me take over, so I could finally understand it. I got in touch with why I feel the way I do. It was like an actor researching a role, getting acquainted with the parts of myself I had ignored in order to deliver the most genuine, positive, and personal lyrics I could.”
Sworn In retreated to Interlace Audio in Portland, OR to record with producer Kris Crummett [Issues, Crown The Empire]. For the first time, all four members contributed to the writing process, and they allowed Kris into their creative circle.
 
“I’d never done this, but Kris had me do scratch vocals for the whole record,” explains the frontman. “We were there for thirty days, and I was tracking vocals for all but five or six. Everybody was bringing in ideas. I did all of my own vocal melodies and wrote lyrics in the moment. In the past, we didn’t let the producer touch what we did—which is absurd. We’ve grown up a lot.”
 
That growth becomes clear on the opener and first single “MAKE IT HURT.” An industrial squeal grinds against staggering, shuddering riffs and a clean reprieve as Tyler’s voice snaps from a manic and malevolent scream into a diabolical bridge and a haunting refrain, “Make it hurt.”
 
“It’s brutally honest,” he remarks. “To an extent, I’m calling myself out and making it known that I enjoy being miserable. It was an issue at the time of making the record. Doing the CD helped me through a lot of those issues I talk about now.”
 
The delicate drone of “DON’T LOOK AT ME” spirals into a harrowing vision of vengeance, questioning reality in the process. “It’s really about the feeling of disassociation and depersonalization in an internal conflict,” he continues. “You can’t determine whether or not you don’t exist while the world does—or if you are the only person who does exist. It comes from a feeling of being looked at in a manner of confusion or borderline disgust, which I experienced living in Milwaukee based on the way I dress and carry myself.”
 
Whether it’s the pummeling and pulverizing “HELLUPUTMETHRU,” the intoxicating croon of the title track, or ponderous rumination on attention in exchange for depression during the closer “CROSS MY HEART,” ALL SMILES conjures a twisted, taut, and tight psychological journey that’s impossible to turn away from.
 
With Tyler directing visuals and the band upping their arresting imagery with a new stage show, ALL SMILES is SWORN IN’s finest hour with a wide-eyed grin…
 
“This time, I’m on the same level as everyone else,” he leaves off. “I’m laying everything I personally am on the table. I hope people feel something and maybe get a little taken aback.”



NEVER SAY DIE!-TOUR IN GSA:
02.11.2017 Hamburg, Grünspan (DE) 
03.11.2017 Wiesbaden, Schlachthof (DE)
10.11.2017 Berlin, SO36 (DE)
14.11.2017 Wien, Arena (AT)
16.11.2017 München, Backstage (DE)
17.11.2017 Pratteln, Z7 (CH)
23.11.2017 Saarbrücken, Garage (DE)
24.11.2017 Leipzig, Werk 2 (DE)
25.11.2017 Köln, Essigfabrik (DE)
26.11.2017 Stuttgart, LKA (DE)
Info
General Manager
Synergy Artist Management // Evangelia Livanos

Press contact
Fearless Records // Alyson Stokes

Booking agent
Brad Wiseman | The Soroka Agency // Brad Wiseman (North America/Australia/Asia)
Avocado Booking // Marco Walzel (Europe)


Contact GSA:
Odyssey-Music // Patricia


Listen to their upcoming album "all smiles":
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